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Edie Parker — the Brand Behind Celebs’ Favorite Vintage Clutch — Takes Us Inside the Showroom

That’s clutch! Edie Parker designer Brett Heyman — the woman behind the vintage-inspired bags adored by Reese Witherspoon, Kerry Washington, Mindy Kaling and so many more of Hollywood’s leading ladies — took Us Weekly inside her showroom, and it was just as drool-worthy as you’d hope. See all the prettiness in Red Carpet Daily, presented by AT&T!

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Heyman’s purses, almost always crafted from 100 percent hand-poured acrylic and embellished with Art Deco flair, have been spotted on countless red carpets since she founded the NYC-based brand in 2010. They can be personalized, as everyone from “Lil Spoon” Witherspoon to Taylor Swift (remember that Bad Blood clutch?) have modeled. And they’re so ubiquitous, the brand now has its own home collection, which mimics the bags. You can get trays, jewelry boxes and more made out of the same shimmering metallic material.

Reese Witherspoon
Reese Witherspoon with her personalized Edie Parker clutch.

But of course, who would expect anything less from the brand inspired by a group of great women — including Heyman’s daughter! “Edie Parker Heyman is my daughter, and the brand was conceived when she was born,” Heyman tells Us, explaining the brand’s name. “But also, the name Edie to me was also evocative of cool stylish Edies in the ’60s, so it was both a tribute to my daughter and cool Edies who came before.”

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Edie Parker

Go inside the studio — and take a look at the latest Edie Parker resort collection (pure summer magic!) — in the video above.

Plus, go inside more showrooms with Us, including Christian Siriano‘s and Rubin Singer‘s!

(Wardrobe: Nasty Gal)

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