Already have an account?
Get back to the

Drew Barrymore Is as Radiant as Ever in This Behind-the-Scenes Look at Her Latest Flower Beauty Shoot: Watch (Exclusive)

So bubbly! Drew Barrymore shot the most vibrant campaign for Flower Beauty Hair Tools — and we got an exclusive behind-the-scenes look at the shoot.

Related: Drew Barrymore’s Epic Beauty Junkie Series on Instagram Is Everything

To promote her first-ever hair tools collection, the 45-year-old founder starred in a beautiful and bright campaign. Shot over Zoom by photographer Jamie Nelson, the images were just as lively as the tools themselves.

Drew Barrymore Is as Radiant as Ever in This BTS Flower Beauty Clip: Watch!
Drew Barrymore. Courtesy of Flower Beauty

In the beginning of the BTS clip, the camera showcases the variety of colorful pumps and statement jewelry that the Santa Clarita Diet star wore with her stylish, loud outfits.

Related: Naomi Campbell, Gigi Hadid, Eva Longoria and More Stars Who’ve Shot Campaigns From Home During the COVID-19 Pandemic

But it wasn’t just the fashion moments that we loved! The Charlie’s Angels actress also exudes that playful, fun energy that we have always admired. At one point, Barrymore is pointing to the screen as they look through images and she screams with genuine enthusiasm, “I love it! I love it!”

This is the first hair tool launch from Flower Beauty, following the brand’s debut in 2013. The 6-piece collection, which dropped on September 30, includes a Rotating Styling Iron, a Volumizing Styler, a Straightening Iron, a Straightening Brush and hair dryers. All priced under $80, customers can pick up any of these affordable goodies exclusively at Walmart or

Related: Check Out Drew Barrymore’s Wild Fashion and Beauty Evolution: Pics

As she evolved and grew Flower Beauty, Barrymore told Us back in 2018 that she started looking for inspiration through an eclectic mix of muses. This included Sharon Tate, Catherine Deneuve, Brigitte Bardot, Marilyn Monroe and David Bowie. “I like people who come out and really surprise me,” she said. “That anticipation of, what are they going to do next, is just really inspiring to me.”

So basically, something as bright, beautiful and bold as this campaign is perfectly on-brand for the mogul as she continues to grow her Flower Beauty empire. And we can hardly wait to see what’s next!

Listen on Spotify to Get Tressed With Us to get the details of every hair love affair in Hollywood, from the hits and misses on the red carpet to your favorite celebrities’ street style ‘dos (and don’ts!)

In this article

Got a Tip form close button
Got a tip for US?
We're All Ears for Celebrity Buzz!