Taco Bell is ready to celebrate the 2018 World Series! Though the annual sporting event between baseball’s two “best” teams won’t kick off until Tuesday, October 23, the fast food chain is already promising free food tied to the event.
The restaurant’s “Steal a Base, Steal a Taco” promotion, which is now in its seventh year, will be bigger than ever in 2018. The first player to steal a base once the World Series begins will win everyone in America, no matter which team you root for, a free Doritos Locos Taco on Thursday, November 1, from 2 p.m. to 6 p.m. local time. And since history shows it’s not a matter of “if” but “when” a base will be stolen, Taco Bell is sweetening the deal this year by giving fans access to limited-edition baseball caps and an exclusive trading card collection via Topps.
“Every year, we’re overwhelmed with the excitement from our fans when combining America’s favorite pastime with America’s favorite tacos,” Marisa Thalberg, global chief brand officer at Taco Bell Corp, said via a press release shared with Us Weekly. “Now, we’re knocking that out of the park by introducing even more ways for our fans to experience and commemorate the Taco Hero.”
The baseball cards, which will be available in local restaurants around the ballparks hosting the World Series, will commemorate this year and previous years’ Taco Heroes, all of whom have stolen that base that’s won America a free Doritos Locos Taco. Past Taco Heroes include Cameron Maybin, Jacoby Ellsbury and Jason Bartlett.
What’s more? Taco Bell is making it even easier than ever for fans to score free food this year, since those registered on Taco Bell’s website or app can redeem their free Doritos Locos Taco online.
This promotion, which is not unlike what Taco Bell did for the NBA Finals back in June, already has fans psyched. “I just heard Taco Bell will be giving out free tacos if someone steals a base in the World Series,” a Twitter user wrote. “I now have a reason to care about baseball.”
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