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See the Best Prince Tributes from Snapchat, ‘The New Yorker,’ Google and More Brands

Celebrities and fans weren’t the only ones sharing their sorrow with the world following Prince’s untimely death on Thursday, April 21. Several major brands and individuals also paid tribute to the iconic singer in respectful ways.

Prince performs in New York in 1984. Richard E. Aaron/Redferns via Getty Images

Related: PHOTOS: Prince Remembered: 15 of His Most Iconic Fashion Moments

Snapchat created a “Purple Rain” filter in honor of the late entertainer — named after his hit 1984 album and cult-classic film — allowing users to add purple raindrops to their videos.

Google similarly turned its logo a plum hue and had animated purple rain drizzling down on the search engine home page.

Related: PHOTOS: Prince’s Life in Pictures

Check out how a few other brands and organizations paid homage to the “When Doves Cry” singer on Thursday.

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