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Kendall Jenner’s Big Announcement Receives Mixed Reviews

After Kendall Jenner — and mom Kris Jenner — teased on Friday, January 4, that the model had a big announcement to make, fans spent the next 48 hours theorizing what the reveal could be.

Related: Kardashian-Jenner Family’s Biggest Controversies and Scandals

Two days later, the 23-year-old’s new partnership with Proactiv debuted during E!’s live Golden Globes red carpet coverage on Sunday, January 6, and Twitter users couldn’t wait to share their thoughts.

Kendall Jenner Big Announcement Acne Golden Globes Mixed Reviews
Kendall Jenner attends REVOLVE Presents: The 2nd Annual #REVOLVEawards at Palms Casino Resort on November 9, 2018 in Las Vegas, Nevada. Denise Truscello/Getty Images

“I remember going online and seeing all the horrible things people were saying about me and my skin. I felt so good that I completely forgot that I had bad skin,” Jenner said in the commercial, referring to her look at the 2018 Golden Globes. “Then I remember getting a couple of tweets that became a lot of tweets of how proud people were of me.”

Kendall Jenner Big Announcement Acne Golden Globes Mixed Reviews
Kendall Jenner attends the 75th Annual Golden Globe Awards – Arrivals at The Beverly Hilton Hotel on January 7, 2018 in Beverly Hills, California. David Crotty/Patrick McMullan via Getty Images

“If you have acne, there’s a feeling that you’ll never get out of it, but there definitely is an end. And there definitely is a solution for you,” she continued. “For me, I can honestly say that the magic was Proactiv.”

Related: Golden Globes 2019 Red Carpet Fashion: What the Stars Wore

One fan tweeted, “I wish I could get a refund on the time I spent thinking of what the Kendall Jenner announcement would be.”


A third person joked, “Can we all take a moment to thank God that @KendallJenner found the strength to admit she has … ACNE? How much must one family bear?”

Other users, however, sent the reality star support. “Kendall Jenner is so brave for coming out as an ambassador for Pro Activ,” one fan tweeted.

Related: Kendall Jenner Best Red Carpet Fashion Moments

“OMG can’t believe Kendall had to suffer with acne in silence for so long…… so brave….. thank you for coming forward and sharing your story @KendallJenner,” another fan penned, adding the hashtag “#changetheconversation.”

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