Already have an account?
Get back to the

Beyonce’s ‘Formation’ Helped Red Lobster Sales Surge: Details!

But what about hot sauce packets?

Red Lobster might have Beyonce to thank for its 33 percent boost in sales. The restaurant chain earned that much more revenue after the powerhouse singer name-dropped the company in her new song “Formation,” a spokesperson for the company told USA Today.

No word on whether its delish cheddar biscuits have something to do with it, too.

Beyonce performs onstage during the 2015 Budweiser Made in America Festival. Kevin Mazur/Getty Images

Queen Bey, 34, released the single on Saturday, February 6. The next day, she belted it out during the Super Bowl 50 Halftime Show and stole the spotlight from headliner Coldplay.

“When he f–k me good I take his ass to Red Lobster, cause I slay,” Beyonce says in the NSFW lyrics. “If he hit it right, I might take him on a flight on my chopper, cause I slay.”

Like millions of fans, Red Lobster took notice when Beyonce debuted the tune — and used it to their advantage.

“’Cheddar Bey Biscuits’ has a nice ring to it, don’t you think? #Formation @Beyonce,” the official company Twitter account tweeted on Saturday. “You try to bake Cheddar Bay Biscuits and tweet at the same time! #harderthanitlooks #Formation.”

Red Lobster
Luke Sharrett/Bloomberg via Getty Images

The amusing comments continued on Sunday when Red Lobster tweeted about Bey’s husband, Jay Z. “Gentlemen, we’re open tomorrow,” a tweet read. “#LuckyJay #LuckyYou #Formation #SB50 #SBHalftime.” On Monday, the account even retweeted an article about the sales. “You definitely slay, @Beyonce,” the caption read. “Thanks for one heck of a weekend.”

In this article

Got a Tip form close button
Got a tip for US?
We're All Ears for Celebrity Buzz!